What’s the significance of a name?

Shakespeare famously posed the question ‘what’s in a name?’ and as any prospective parent knows, the answer is: rather a lot. As data from the Office of National Statistics (ONS) shows, when faced with the daunting task of coming up with a lifelong name for our offspring, the majority of us make a beeline for popular culture.

This year Oliver, Jack, Harry, Jacob, George, Charlie and William all topped the list for boys while Amelia, a name forever associated with the pioneering aviator Earhart, heads the girls’ chart followed by Olivia, Isla and Emily.

But while naming purists will undoubtedly cheer at this trend towards more traditional names, the reality is that these days Harry will more likely stem from JK Rowling’s Harry Potter series rather than being a nod to historical figures. It’s also a safe bet that Jacob hails from the popular Twilight character as opposed to more traditional reasoning, such as a biblical reference.

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If you’ve spotted a distinctly regal theme, with George being the particularly obvious example, then you’d be right – royal baby names are a popular choice during their birth year.

Our viewing habits also create a flurry of new names that appeal to those looking for something a little different – with Arya, Daenerys, Sansa, Khaleesi, Sandor, Tyrion, Theon and Bran all registered as names last year and all inspired by the hugely popular TV show Game of Thrones.

Peugeot’s own naming convention has been through a couple of incarnations, starting with the compact BP1 (pictured above) in 1905, which was affectionately known as the Bébé. After this we developed a unique system for subsequent models, which has endured to today.


‘0’ is the central component of our naming convention – providing the link between the number denoting membership of a particular family and a specific generation. The 201 was the first to bear this naming convention, in 1929, followed by the 301 three years later.

In 2004, we expanded this to ‘00’ for larger SUV and family cars with the launch of the 1007. The current convention for model numbers ending in ‘8’ is as much to do with luck as it is convention. The number 8 is well known as a lucky number in Asian countries, hence the most recent incarnations of a number of models gaining the ‘New’ moniker.