ATP and Peugeot join forces
A new global partnership between Peugeot and the Association of Tennis Professionals (ATP) officially began at the start of this year. Peugeot is now a Platinum partner and the Official Car Supplier of the ATP World Tour, with a fleet of 500 vehicles providing first-class transport worldwide for more than 20 tournaments.
This strengthens Peugeot’s long association with tennis by officially linking its presence in 160 countries with the ATP World Tour’s global footprint. “Peugeot has a rich history in our sport, and this long-term partnership will cement its position as the preeminent car brand in tennis,” said Chris Kermode, ATP Executive Chairman and President.
Jamie Murray proud to sport the Peugeot lion
Peugeot has proudly announced a two-year sponsorship deal with Jamie Murray, Britain’s No.1 men’s doubles tennis player. Elder brother of 2-time Grand Slam champion Andy Murray, Jamie – pictured above with the New 308 GTi by PEUGEOT SPORT – tasted Grand Slam victory himself in the mixed doubles final at Wimbledon in 2007.
He has also appeared in three other Grand Slam finals in both men’s and mixed doubles. Jamie has won a total of 13 ATP doubles titles throughout his career. Peugeot is supporting Jamie with his competitive efforts until the end of 2017, which will hopefully see him achieve further victories around the world.
It is the latest development from Peugeot, which has had an involvement in tennis for more than three decades, after also recently announcing a new partnership deal with the Association of Tennis Professionals.
“Peugeot shares tennis’ values of performance, innovation and elegance,” said Maxime Picat, Peugeot CEO. “These are the same values that we aim to share with our customers. This new sponsorship of Jamie Murray is an expression of the support Peugeot gives tennis as a sport, its sportsmen and women and the parallels between these and the Peugeot brand and products.”
Jamie Murray added: “This new sponsorship is fantastic news, and will prove invaluable in my competition efforts. I’ll be very proud to sport the Peugeot lion on my sleeve at tournaments all over the world over the next two years. It’s great to see Peugeot extending its involvement with tennis, and I am delighted to be a part of their team.”
It’s fair to say that 2015 couldn’t have gone better for Novak Djokovic – the world’s No.1 tennis player and Peugeot Global Brand ambassador.
He won 82 of 88 matches, reaching all four Grand Slam finals and claiming the Wimbledon, Australian Open and US Open titles. He also beat Roger Federer in the ATP World Tour Finals in November to secure his 11th title of the year.
The 28-year-old makes sure there’s a great team around to keep him grounded. While attending the ATP World Tour Finals at London’s O2 Arena, Novak spoke about focusing on the bigger picture and remembering why you set out on your chosen journey.
During the tournament Novak was introduced to Jake Hersey, a GB U16 International Junior player based full time at Edgbaston Priory High Performance Centre in Birmingham. Speaking to Jake about the ‘balance of life’, Novak highlighted the importance of identifying priorities and managing time, given the increased pressures faced by one and all – whether you’re at the top of your game or striving to get there. He also spoke of the importance of patience – particularly early on in a career when there is a desire to succeed in a short space of time.